We are a currency exchange company committed to delivering innovative solutions and value to our clients. As part of our growth strategy, we are seeking a results-driven Marketing Lead to spearhead our marketing efforts and drive brand awareness, client engagement, and business growth.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to promote the company’s services in the RMB/USD payment for B2B and B2C.
• Lead campaigns to increase brand visibility and generate quality leads.
• Conduct market research to identify trends, target audiences, and competitor activities.
• Collaborate with cross-functional teams, including Sales and Customer Service, to align marketing initiatives with company objectives.
• Manage digital marketing efforts, including SEO, SEM, social media, and email campaigns.
• Create compelling marketing materials, such as brochures, presentations, and online content.
• Analyse campaign performance and prepare detailed reports with actionable insights.
• Build and maintain relationships with key partners, stakeholders, and media outlets.

Requirements:

• Bachelor’s degree and at least 4 years experience in marketing
• At least 1 year experience in a marketing lead position in a financial industry.
• Strong understanding of currency exchange or similar markets is an advantage.
• Demonstrated ability to develop and execute marketing strategies that deliver measurable results.
• Proficiency in digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Strong leadership abilities and the ability to manage and inspire a team.
• Creative, innovative, and adaptable to changing market trends.