We are seeking a highly motivated and creative E-marketing Specialist/Manager to develop and execute innovative digital marketing strategies that will elevate our brand presence, drive online traffic, generate leads, and ultimately increase sales. The ideal candidate will have a strong understanding of the digital marketing landscape, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising.

Responsibilities:

• Develop and implement comprehensive e-marketing strategies aligned with overall business objectives.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and target audiences.
• Manage and optimize website content to improve search engine rankings and user experience.
• Create and execute engaging social media campaigns across various platforms.
• Develop and manage email marketing campaigns, including list building, segmentation, and automation.
• Plan and execute paid advertising campaigns on platforms like Google Ads and social media.
• Monitor and analyze campaign performance, providing regular reports and insights to optimize strategies.
• Collaborate with other marketing team members to ensure consistency and integration across all channels.
• Stay up-to-date with the latest e-marketing trends, tools, and technologies.

Qualifications:

• Proven experience in e-marketing, with a track record of successful campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using e-marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills.   
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.   

Preferred Qualifications:

• Experience in a specific industry or niche.
• Certification in Google Analytics or Google Ads.
• Knowledge of HTML and CSS.