We are seeking a highly motivated and creative Social Media Manager/Marketer to develop and implement our social media strategy.  The ideal candidate will be passionate about security and possess a strong understanding of the Nigerian market.  They will be responsible for building brand awareness, generating leads, and engaging with our target audience online.  This role requires a strategic thinker with excellent communication skills, a data-driven approach, and a proven ability to manage multiple social media platforms effectively.

Responsibilities:

• Strategy Development & Implementation:
• Develop and execute a comprehensive social media strategy aligned with our business objectives.
• Conduct thorough audience research to identify target demographics and their online behavior.
• Create engaging content calendars that resonate with our target audience (businesses, individuals, etc.).
• Stay up-to-date with the latest social media trends, algorithms, and best practices.
• Analyze competitor social media strategies and identify opportunities for differentiation.

 Content Creation & Curation:

• Create high-quality, informative, and engaging content (text, images, videos, infographics) related to security topics relevant to the Nigerian context. Examples:
• Security tips for businesses and individuals.
• Insights into current security challenges in Nigeria.
• Success stories and testimonials (with client permission).
• Behind-the-scenes glimpses of your company’s operations (if appropriate).
• Explainer videos on security concepts.
• Curate relevant content from reputable sources.

 Community Management:

• Build and nurture online communities across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Respond promptly and professionally to comments, messages, and inquiries.
• Monitor social media channels for brand mentions and engage in relevant conversations.
• Address customer service issues and escalate concerns as needed.

 Social Media Advertising:

• Plan and execute paid social media campaigns to reach a wider audience.
• Manage advertising budgets effectively and optimize campaigns for maximum ROI.
• Track and analyze campaign performance metrics.

 Analytics & Reporting:

• Monitor social media performance using analytics tools (e.g., Google Analytics, platform-specific analytics).
• Generate regular reports on key metrics (reach, engagement, website traffic, lead generation).
• Analyze data to identify trends, insights, and areas for improvement.

 Brand Building:

• Maintain a consistent brand voice and messaging across all social media platforms.
• Promote the company’s reputation as a trusted security advisor in Nigeria.
• Collaborate with other marketing teams (if applicable) to ensure brand consistency.

 Crisis Management:

• Develop and implement a social media crisis communication plan.
• Monitor social media for potential crises and escalate issues as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience 5 years as a Social Media Manager/Marketer, preferably in the security industry or a related field.
• Strong understanding of the Nigerian social media landscape and online culture.
• Excellent written and verbal communication skills in English (and other relevant Nigerian languages are a plus).
• Collaborate with other marketing teams to ensure brand consistency.
• Proficiency in using social media platforms and management tools.
• Experience with social media advertising and analytics.
• Behind-the-scenes glimpses of your company’s operations.
• Ability to create visually appealing content.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• A passion for security and a commitment to providing excellent service.