Reports To: Manager – Regional Implementation Enugu

Division: MoMo Payment Service Bank (MoMo PSB)

Mission:

Responsible for the development and implementation of innovative marketing and trade initiatives. The role coordinates the execution of regional fintech and merchant strategies to drive OpCo’s value and growth aspirations. Supports the proposal of effective route-to-market options in the implementation of defined strategies for merchants; assists in the distribution of financial services and products through various channels; and coordinates the execution of regional trade marketing strategies to drive growth aspirations in the financial services space.

Description:

• Assist in the evaluation baseline of Service Level Agreements (SLAs) and KPIs, when required.
• Assist in the preparation of proposals on change initiatives, SLAs, policies, and procedures, when required.
• Support the execution of the OpCo Fintech strategy in the territory to achieve business objectives, mind share, and loyalty in the region.
• Assist in conducting demand planning, forecasting product performance for the upcoming year, and implementing plans to achieve the desired targets.
• Execute territory-specific initiatives and assist in managing profitable and sustainable partnerships to ensure achievement of the fintech objectives in the region.
• Execute OpCo-specific trade promotional activities to achieve push and pull effects for financial services products and services, and implement customer and channel reward and recognition initiatives.
• Achieve Below the Line (BTL) visibility objectives across all outlet types and categories in the region through the effective execution of merchandising.
• Undertake the collection and analysis of regional marketing surveys on current and new product concepts and assist in developing recommendations for future product development within the region.
• Execute territory-specific MoMo PSB trade marketing initiatives to ensure achievement of the business objectives in the region.
• Execute specific activities for the integration of Fintech strategy within all relevant channels in the region.
• Prepare periodic reports on sales performance, profitability, and operator performance trends, and generate periodic channel assessment reports for channel performance reviews.
• Ensure a standard look and feel across all fintech retail outlet types in the territory.
• Ensure effective communication of the fintech proposition at the customer and retail layers of the distribution channel.
• Ensure effective communication of the fintech services to customers, agents, and merchants within the region.

Education:

• Degree (B.Sc. or HND) in any related discipline or its equivalent in the area of specialization
• Relevant postgraduate qualifications are an advantage.

Experience:

3–7 years of work experience, which includes

• A minimum of 2 to 3 years’ total experience in regional implementation or an allied field is required.
• Experience in fintech, banking, or mobile money is preferred.
• Experience working in a global or multinational enterprise with a good understanding of emerging markets is preferred.

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Reports To: Senior Manager – Head Distribution

Division: MoMo Payment Service Bank (MoMo PSB)

Mission:

• Responsible for implementing the Fintech business objectives within the region, through the development and implementation of innovative marketing and trade initiatives.

Description:

• Execute the OpCo Fintech strategy in the territory to achieve the business objectives, mind share, and loyalty in the region.
• Assist in conducting demand planning, forecasting product performance, developing budgets for the upcoming year, and implementing plans to achieve the desired targets.
• Develop and execute territory-specific initiatives and manage profitable and sustainable channel partnerships to ensure the achievement of Fintech objectives in the region.
• Initiate trade promotional activities to achieve push and pull effects for financial services products and services, and implement customer and channel reward and recognition initiatives.
• Review and analyze operations and performance to determine what is required to achieve sales targets and ensure these are put in place.
• Achieve BTL visibility objectives across all outlet types and categories in the region through the effective planning and execution of merchandising.
• Review the analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
• Drive the integration of Fintech strategies within all relevant channels in the region.
• Monitor and prepare periodic reports on sales performance, profitability, and operator performance trends, and generate periodic channel assessment reports for channel performance reviews.
• Ensure a standard look and feel across all Fintech retail outlet types in the territory.
• Ensure effective communication of the Fintech proposition at the customer and retail layers of the distribution channel.
• Research and provide feedback reports on competitor activity, network quality, peculiar market situations, and any issues affecting the marketing of Fintech products and services in the region.
• Ensure effective communication of Fintech services to customers, agents, and merchants within the region.
• Manage and provide solutions to escalations that have multiple processes or functions that impact the critical path of service delivery, keeping SM Distribution apprised of the same
• Identify and document key risks, issues, and dependencies, and set mitigation actions with guidance from the SM Distribution.
• Provide career development for direct reports (counselling, coaching, identifying key performance areas, career planning, and goal setting), in collaboration with HR.

Education:

• First degree in any commercial discipline
• Fluent in English

Experience:

6–13 years’ experience, which includes:

• A minimum of 2 years in a managerial role
• Experience in Fintech, banking, or telecom is preferred.
• Experience working in a global or multinational enterprise with a good understanding of emerging markets

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Reports To: Manager – Brand and Marketing

Division: MoMo Payment Service Bank (MoMo PSB)

Mission:

• Drives and ensures effective Fintech implementation of building strong brand equity and TOMA that can be leveraged for customer acquisition, retention and incremental usage  in line with Fintech communication strategy and also ensures  tactical plans are executed to achieve Fintech acquisitions and revenue targets.

Description:

• Develop and execute digital marketing campaigns across multiple channels, including search engine marketing (SEM), social media, email marketing, display advertising, and content marketing.
• Collaborate with internal stakeholders and external vendors to create engaging and effective campaign assets, such as ad copies, landing pages, and visual content.
• Ensure campaigns are launched on schedule and monitor their performance throughout their lifecycle.
• Gather and analyze data from various digital marketing channels to measure campaign effectiveness, identify trends, and generate actionable insights.
• Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition costs (CAC).
• Prepare regular reports and presentations to communicate campaign results, recommendations, and optimizations to the marketing team and relevant stakeholders.
• Continuously optimize campaigns based on data-driven insights, aiming to improve performance and drive better ROI.
• Conduct A/B testing and multivariate testing to refine targeting, messaging, and creative elements.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing and apply them to enhance campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to align digital marketing initiatives with overall marketing strategies and goals.
• Monitor activities on all MoMo PSB digital touch points, including the MoMo PSB Website (home page and top-level sections) and MoMo brand presence on other social networking sites.
• Assist with developing digital rollout plans and route-to-market strategies for all Master brand initiatives.

Education:

• Degree in marketing, business, or any related discipline or its equivalent.
• Additional certifications in digital marketing are a plus.
• Relevant postgraduate qualifications are an advantage.

Experience:

3–7 years’ experience, which includes

• A minimum of 2 to 3 years’ total experience in Digital Marketing or an allied field is required.
• Proven experience in implementing and managing digital marketing campaigns, preferably in a data-driven environment.
• Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing tools.
• Experience in Fintech, banking, or Mobile Money is preferred.
• Experience working in a global or multinational enterprise with a good understanding of emerging markets is preferred.
• Passion for digital marketing and staying up-to-date with industry trends and best practices.